Key Responsibilities:

• Leverage LinkedIn Sales Navigator and other tools to identify, research, and target high-potential prospects.
• Write and deliver tailored proposals, pitches, and outreach messages that align with the company’s branding and resonate with target audiences.
• Build and maintain strong professional connections through personalized messaging, content sharing, and active engagement on LinkedIn.
• Develop comprehensive lead lists based on Ideal Customer Profiles (ICPs) and market research.
• Execute structured follow-up strategies to nurture leads and convert prospects into qualified opportunities.
• Collaborate with sales and marketing teams to align lead generation and branding efforts with overall business goals.
• Track and analyze the effectiveness of lead generation activities, including response rates, conversion rates, and pipeline metrics.
• Create and implement branding strategies to enhance the company’s online presence and thought leadership on LinkedIn.
• Stay current with LinkedIn’s features, best practices, and trends to continuously optimize lead generation efforts.
• Document and share best practices for outreach, follow-ups, and lead management.
  

Qualifications:

1. Experience: 2 to 3 years in LinkedIn B2B lead generation or a related role with a focus on proposals, branding, and connection building.

2. Skills:

• Strong experience in writing proposals and pitch decks tailored to diverse client needs.
• Proven ability to craft engaging outreach messages and follow-up strategies that drive results.
• Expertise in building and managing targeted lead lists using LinkedIn Sales Navigator and tools like Lead411.
• Knowledge of branding principles and content strategies for LinkedIn.
• Proficiency with CRM platforms like Salesforce, HubSpot, or Zoho for lead tracking and follow-ups.
• Strong research skills to identify and qualify leads effectively.

3. Soft Skills:

• Excellent verbal and written communication skills.
• Strong interpersonal skills for building and nurturing professional relationships.
• Analytical mindset to measure and improve lead generation activities.
• Self-motivated, organized, and able to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).

4. Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).